Gordon College Wins Salesforce Education Summit Award

Last week at the 2023 Salesforce Education Summit in Dallas, Texas, Gordon College was one of seven institutions across the country recognized for innovation. Sharing the spotlight with schools like Pennsylvania State University and the University of Colorado, Gordon received an award for “Excellence in Advancement and Alumni Relations.”

Institutions were nominated for each award, and then voted into the winning seat. Gordon beat out Texas A&M for “Excellence in Advancement and Alumni Relations.”

In 2016, Gordon’s Advancement Services Team implemented Salesforce in preparation for the Faith Rising comprehensive campaign, and has been adopting new functionalities to better manage relationships with alumni and donors since. In 2022, the team received an ROI Award from Nucleus Research for achieving a 294% ROI on Salesforce implementation.

“Salesforce has allowed us to grow and innovate year over year and ultimately, engage our donors and alumni in a more personal and effective way,” said Gordon’s Vice President for Advancement Britt Carlson Eaton ’03. “This award is the result of hard work and creativity from members of our Advancement team. I am incredibly proud of and grateful for their contributions.”

The Education Summit is Salesforce’s annual premier event for higher education leaders. From April 11 through 13, 2023, thousands gathered to celebrate innovation in facilitating lifelong learning and preparing students with critical workforce skills and connections. Keynote speakers included leaders from George Mason University, the University of East Anglia and Indiana University along with Dr. Eric Ban of Economic Mobility Systems and Lisa Schumacher of McDonalds.

Fellow awardees recognized during the event include: Pennsylvania State University received the Dave Perry Award for Excellence in Innovation; University of Colorado Boulder received the Excellence in Student Success Award; Santa Fe College received the Excellence in Institution Efficiency Award; Cherry Creek School District received the Excellence in College and Career Prep Award; North Central Texas College received the Excellence in Recruitment and Admissions Innovation Award; Boise State University received the Excellence in Marketing and Communications Innovation Award; and the Community Champion Award went to Oscar Rodriguez of the Austin Independent School District.