Rebecca Lindland ’90: Market Analyst

Since graduating from Gordon as a double major in business and accounting, Rebecca Lindland has carved out a career as a leading market analyst. At IHS Automotive she analyzed brands, models and trends and consumer preferences from a base in the Boston-New York corridor. Now she leads the Transportation Studies and Big Data Initiative at KAPSARC, based in Riyadh, consulting with consumer insight companies and auto firms on a global basis. She continues to serve on two National Research Council committees assessing fuel economy standards, and market issues around electric vehicles. The common threads: savvy understanding of industry trends and consumer behavior, plus an unusual ability to express complex ideas concisely and memorably, in Forbes magazine and elsewhere. She’s interviewed often by Bloomberg, CNBC and other media outlets. “I have never interviewed Rebecca without her giving me a quote that blows my doors off,” one reporter says.